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Our Story

 

We believe in making products differently.

 Through transparency and innovation we want to create highly functional products that cause as little environmental impact as possible.

There is often an expectation that you have to give up premium aesthetics or functionality within sustainable design.  It is our aim to change people’s perceptions and, through using innovative new sustainable fabrics and working with high-end manufacturers, we want to create minimalistic functional designs that outlive fashion’s seasonal trends.

The company was started in 2017 by Matt Oliver, a product designer, who having studied sustainable design and previously worked in high-end watch design, wanted to apply both of his skills to create a responsible brand with the same level of detail and craftsmanship.

 

 


 

Ethics & Transparency

Sustainability is about going further than just the ingredients in a product. We work closely with our suppliers to ensure a high standard of ethics are maintained from production of the materials through to the product manufacturing.

 We want to be completely transparent with you. We’ve spent a lot of time finding the right suppliers and manufacturers and want to and share the stories of how our product came to be. We aim to trace back all of our products ingredients, so that you know exactly what you're buying into.

We only sell online, bypassing middlemen and wholesale stores. This allows us to invest in higher quality materials and better craftsmanship whilst still selling at a fair price.

We are constantly assessing the market for new innovations, with the aim of transitioning away from the linear economy (make, use, dispose) and moving towards the circular economy. Circular materials use the notion of zero-waste whereby the materials can either be up-cycled into new products or composted back into the earth after their useful life.