Our mission is to inspire a more sustainable lifestyle by creating beautiful everyday items that cause as little environmental impact as possible. A vision for a circular future where the connection between people, product and planet is revived.

Business as a force for good

As a B Corp, we aim to meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. 

We assure that any new suppliers have completed a self-assessment questionnaire at the minimum, but prefer the suppliers to have audits so that we can assure that they are operating in an environmentally and socially responsible manner.

In addition, we are committed to donating 2% of our revenue as well as volunteering through initiatives such as 1% For The Planet, Climate Neutral, and our partnering charity The Felix Project, who reduce food sent to landfill and reduce hunger in London by rescuing and donating food to those in need.

A deeper connection

We are on a mission to better connect people with the products they buy and their impact on the planet. We recreate the items that we interact with everyday and share the journey of how they came to be. Designed to take on a life of their own, we want our products to have lasting ownership and form a deeper connection with the owner. We believe this is key in creating a more sustainable future.


Innovation is core to our business. Through disruptive partnerships with materials suppliers and manufacturers we aim to transition away from the linear economy (make, use, dispose) and move towards the circular economy.